Posted on: 25 June 2015 by Ross McSweeny
At its group user conference in Long Beach, California, GuestLogix has explained the way it integrates an advertisement engine within its Transaction Processing Engine (TPE) system to provide transaction-relevant advertising whilst passengers are buying products on-board the aircraft through an in-flight entertainment (IFE) system.
The adverts appear at the time of the shopping cart checkout and just before a passenger’s payment information is submitted. The payment event is captured alongside the transaction information, which includes the products being purchased, and is passed to the TPE advertisement engine. The advertisement engine leverages real-time connectivity to connect to the ground advertisement engine back office to present the consumer with transaction-relevant advertisements. The consumer then has the option to go back and update the shopping cart with additional products, whilst any user interaction at this point is captured for analytics purposes.
GuestLogix says that dependent on the airline’s desired configuration, the TPE’s payment optimisation component can support multiple merchants on a single TPE deployment or prevent them from being selected together within the same transaction.
For example, products may be flagged to be processed and settled to a specific merchant, and when a product or a set of products are selected into the shopping cart, and all products fall within the same Merchant ID, the TPE will utilise that specific Merchant ID to process the transaction.
Multiple products that fall under separate merchant accounts can be processed together under a ‘master merchant’ account offered by GuestLogix. When this happens, GuestLogix’s TPE handles all settlement and reconciliation processes linked to the transaction, handling the distribution of funds to all applicable merchants involved.
Alternatively, the TPE can prevent them from being selected together within the same transaction.
Guestlogix maintains that this isolates the business from all the complexities involved in obtaining PCI certification, outsources the continuous maintenance involved and increases the quantity and value of transactions by having a trusted and secure system handling the payment.