GuestLogix appoints Louis Belanger-Martin to board of directors

GuestLogix Inc. has announced that Louis Belanger-Martin – co-founder, chairman and chief executive of in-flight entertainment (IFE) gaming and application specialist DTI Software (DTI) – has been appointed as director and will join the company’s board, effective immediately.
Belanger-Martin headed up DTI in Montreal, Canada between 1995 and 2011, during which time the company came to hold more than 90% market share in the IFEC sector. In 2011, DTI was acquired by Advanced Inflight Alliance (AIA), where Belanger-Martin then served as chief executive until 2013.
During these two years, Belanger-Martin led AIA (which served more than 130 airlines) through a merger and acquisition strategy which culminated in the acquisition of AIA by Global Eagle Entertainment (GEE).
Belanger-Martin now serves as vice chairman of GEE and as a board member of SONIFI, which provides digital entertainment solutions to the hospitality industry (formerly Lodgenet).
“For quite some time, I have seen GuestLogix’s potential in being the key to monetising the in-flight experience beyond traditional onboard retailing models. Now with its OpenJaw business unit, it has certainly future-proofed its leadership position as more airlines adopt connected cabins,” explained Belanger-Martin. “Airlines are actively looking to bring about an advanced in-flight entertainment experience tied to a comprehensive self-service retail programme and GuestLogix is ideally positioned to be the facilitator to making that happen.”
“It gives me great pleasure to welcome Louis to GuestLogix’s board of directors,” said Brett Proud, interim chairman of the board for GuestLogix. “Louis’ deep connections within the IFEC industry – both within the global airline community and with the industry’s largest suppliers – along with his understanding of the future of self-service retailing onboard, brings unprecedented value to the board and to GuestLogix as a whole.”
GuestLogix has also confirmed the resignation of Ralph Richardi, former SVP, customer service at American Airlines, as director of GuestLogix’s board where he also served as chair of the audit committee. Richardi has served on the board of directors since January 2009.
“On behalf of the entire board, I want to extend my deep gratitude to Ralph for his more than six years of service to GuestLogix,” Proud continued. “Ralph’s contributions to the board have been instrumental as we have grown as a company. We are all extremely grateful for his guidance and dedication and wish him all the best in the future.”

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