Goldstar wants 70% of IFE content to be local

tGoldstar Air has appointed Jacqueline Akweley Mantey-Amoo (pictured) – the finalist of a 2011 Ghanaian pageant show – as its ambassador with the aim of promoting local culture.ttJohn Ashong-Mettle, Goldstar’s public relations officer, says the airline chose Mantey-Amoo for her rich knowledge of Ghanaian culture and tradition. In her ambassadorial role, she will oversee the Ghanaian cabin crew as well as marketing Ghana to passengers in-flight.tt“Other ambassadors will be working in tandem with the lead ambassador to interface with passengers – both Ghanaians and expatriates – in-flight,” continued Ashong-Mettle. “The lingua franca will feature some of our Ghanaian dialects and other international languages as the medium of interaction.”ttHe added that Goldstar Air is working with stakeholders in the music and film industries to make sure 70% of its in-flight entertainment (IFE) content will be local to benefit Ghana’s economy. Going forward, the carrier says it hopes to work collaboratively with further stakeholders to promote local content.

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