Posted on: 31 October 2011 by Ross McSweeny
Gogo has announced plans to offer PEOPLE.com, a leading celebrity news brand, on the connectivity provider’s new in-air multimedia platform.
PEOPLE.com content is expected to be rolled out on all Gogo enabled aircraft across 8 different airlines, including American Airlines, United Airlines, US Airways, Virgin America, Alaska Air and AirTran.
With access via Gogo connectivity, PEOPLE.com will offer passengers the latest celebrity news on their laptops and tablets in-flight. Passengers will have access to a limited number of PEOPLE.com articles for free before signing up for the paid Gogo Wi-Fi service. Gogo users then have the ability to browse up-to-the-minute news, photos and more directly on PEOPLE.com.
“PEOPLE.com is the perfect escape for airline travellers,” declared publisher of PEOPLE, Karen Kovacs. “PEOPLE is already the number one magazine in airports. With this partnership, consumers have yet another way of staying connected with the latest celebrity news in flight.“
“Gogo has presented passengers with several new entertainment options through the launch of our new in-air multimedia platform in September. The new platform represents the convergence of in-flight connectivity and in-flight entertainment,” commented chief marketing officer of Gogo, Ash ElDifrawi. “By partnering with PEOPLE.com, a leader in celebrity news, we are offering passengers another exciting entertainment option at 30,000 feet.”