Posted on: 15 July 2011 by Ross McSweeny
Gogo is planning to launch a new, in-air multimedia online platform for travellers in an aim to extend the company beyond internet connectivity.
The new platform will offer passengers exclusive access to online services that include real-time travel information, destination content, news and information, exclusive shopping deals and social network integration. The platform will also give airlines the opportunity to offer passengers access to the latest movies and TV shows through Gogo’s new streaming video product.
Passengers can access the service using their own web enabled devices on any aircraft equipped with Gogo Wi-Fi connectivity. The new site will also be customisable to allow better branding opportunities for Gogo’s airline partners.
"This is the convergence of in-flight connectivity and entertainment,” commented Ash ElDifrawi, executive vice president and chief marketing officer of Gogo. “When we first started offering Wi-Fi connectivity, it became clear to us that we could offer travellers so much more to enhance their travel experience. While connectivity remains at the heart of our business, we are thrilled to offer travellers this new form of entertainment at 30,000 ft."
Over the last several months, Gogo has worked with design and innovation firm IDEO to define and build the new platform with a better understanding of the needs of travellers and the airlines. The next step was to determine how to manage its in-flight connectivity to address those needs.
Gogo has begun rolling out some of these new features including a new partnership with online shopping experts, Gilt Groupe.
"The introduction of this new platform will enable our airline partners to customise in air, online experiences to reflect their brand; it will offer passengers an engaging travel experience; and it will give advertisers access to a very unique audience," added ElDifrawi. "It offers the flexibility to provide a robust set of experiences – such as travel information, movies, shopping and social networking – that’s relevant to each individual airline or specific journey.“
Gogo aim to have the new platform available at the start of the fourth quarter of 2011.