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Gogo sees higher IFEC demand from non-US passengers

tttAfter conducting a global study on traveller interest in in-flight entertainment and connectivity (IFEC) related products and services, Gogo found interest significantly higher outside the US, despite the fact fewer connected aircraft are operating internationally in comparison to those within the United States.ttttttGogo's global traveller research study represents participants across sixteen countries and four regions. All participants had taken a round-trip flight in the past twelve months.ttttttAccording to Gogo, the US has the lowest percentage of passengers boarding with a Wi-Fi-enabled device (compared to all the other regions taking part) at 76%.ttttttFurthermore, 83% of respondents in regions outside the US said they were interested in using in-flight Wi-Fi in comparison to just 74% of US travellers. The study also found that non-US passengers are 23% more likely to pay for in-flight Wi-Fi compared to passengers flying inside the US.ttttttLikewise, 71% of the non-US passengers surveyed show a strong interest in IFE, whilst only 59% of US passengers thought IFE was important.ttttttHowever, Gogo claims that overall, more than 20% of passengers say they looking for in-flight Wi-Fi when choosing an airline, which is up from the 16% recorded in a Gogo study last year.tttttt“The number of global passengers topped 3 billion in 2013 and has grown by 37 percent in the last four years. Ubiquitous connectivity has become the norm around the globe and there are very few passengers these days boarding an aircraft without a Wi-Fi-enabled device,” stated Ash ElDifrawi, Gogo's CCO. “What's surprising to us is that the demand and willingness to pay for these services is clearly higher outside the US. We have found that air travellers outside of the US index higher on affluence relative to the general population in their markets.”

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