Posted on: 01 February 2011 by Ross McSweeny
Aircell’s Inflight connectivity system, Gogo, is partnering with Ford Motor Company on a promotion to offer passengers complimentary access to Facebook onboard Gogo equipped aircraft during February.
Gogo’s airline partners participating in the promotion include AirTran Airways, Alaska Airlines, American Airlines, Delta Air Lines, United Airlines, US Airways and Virgin America.
Aircell’s Chief Revenue Officer, Jim Berrien said, "Facebook continues to be the number one website visited by travellers using Gogo at 30,000 feet. Our commitment is to offer great inflight experiences to our users, and unique marketing opportunities to advertisers.”
Mr Berrien added, “We’re thrilled that an innovative marketer like Ford is providing this complimentary service as a way to enhance the traveller experience."
Ford and Aircell claim that it is easy to take advantage of the promotion. Once the plane has reached 10,000 feet and travellers are able to turn on personal electronic devices, they can select the Gogo wireless network, open a web browser and click on the Ford/Facebook banner.
"The Ford team is excited to be able to bring Facebook to Gogo Inflight Network users during the month of February," commented Alex Hultgren, Ford’s Digital Media Manager.
The service is available to users on all Wi-Fi enabled devices, including laptops, smartphones and PDAs.