Posted on: 11 March 2014 by Mark Howells
GuestLogix Inc., a specialist provider of in-flight retail and payment technology solutions, has partnered with Global Eagle Entertainment Inc. (Global Eagle) to integrate its OnTouch Merchandising Platform with Global Eagle’s in-flight entertainment and connectivity (IFEC) system.
With this agreement, Global Eagle’s airline customers will be able to sell destination-based activities, including GuestLogix’ OnTouch Ground Connections and OnTouch Box Office for transportation and attraction vouchers via its in-flight Wi-Fi portal. The system is accessible via passengers’ Wi-Fi-enabled electronic devices such as smartphones and tablets, extending the onboard shopping opportunity throughout the duration of the flight.
A joint deployment has already been secured with an airline customer, and GuestLogix is poised to deploy across additional current and prospective Global Eagle customers.
“Allowing passengers to purchase and access items – from movies and television to destination-based activities –using smartphone and tablet devices is a prime example of matching passenger enhancements with ancillary revenue generation,” commented GuestLogix President & CEO, Brett Proud. “As we prepare to deploy onboard our first joint customer, we combine our expertise to support the expansion of this airline’s retail programme, and look forward to additional joint implementations in the future."
By collaborating with GuestLogix, Global Eagle aims to deliver an enhanced selection of destination-based merchandise through its passenger portal.
“The omni-channel storefront combines multiple retail touchpoints, empowering self-service retailing and maximizing the generation of ancillary revenues,” said Ilia Kostov, EVP Global Sales & Product Strategy for GuestLogix. “Global Eagle Entertainment makes self-service retailing a viable option for airlines, and when combined with Flight Attendant service, this multi-pronged approach increases efficiency and passenger satisfaction onboard.”