Posted on: 08 April 2015 by Mark Howells
Global Eagle Entertainment (GEE) has signed an agreement with cloud marketing platform Waterfall to support advertising campaigns on GEE’s AIRTIME platform.
Waterfall’s platform combines several technologies including a customer relationship management (CRM) system that allows advertisers to run targeted mobile campaigns with their customers.
This, together with GEE’s in-flight entertainment (IFE) and connectivity solution AIRTIME, allows for more data-driven campaigns for passengers engaging with customised advertising on their mobile devices.
“We’re excited to launch our partnership with Waterfall, which is a market-first,” explained Robin Cole, VP of marketing and global business development at GEE. “In-flight advertising today is still a relatively untapped business opportunity for both airlines and advertisers. Through Waterfall’s platform, we’re able to support airlines with their ancillary revenue strategies, as well as advertisers looking to invest in the unique in-flight environment through our wireless in-flight entertainment solution.”
“Our partnership with GEE is a great opportunity to bring mobile engagement to the inflight advertising market,” added Michael Weaver, SVP of business development at Waterfall. “We look forward to working closely with GEE to support airlines and advertisers around the world, by providing a powerful mobile engagement and CRM tool.”