Posted on: 18 January 2016 by Ross McSweeny
A new partnership with Global Eagle Entertainment (GEE) and means motion pictures and television programming produced and acquired by STX Entertainment can now be presented in-flight.
Entertainment in Motion (EIM), part of the GEE group, will have exclusive airline access to STX’s films and television shows to help build the company’s brand awareness on flights throughout the world.
“This multi-year agreement represents an exciting partnership between STX and Entertainment in Motion, which has established itself as the leading distributor of film and television content across the airline market,” commented Kevin Grayson, president of domestic distribution for STX Entertainment. “We are very confident in the ability of EIM and GEE to best represent the STX brand and our films and television shows in front of airline passengers worldwide.”
“STX Entertainment is a major player in the film production, acquisition and distribution business,” noted Neal Rothman, president of EIM. “GEE and EIM are thrilled to have reached this exclusive agreement with STX, which offers up an exciting source of great film and television content for our airline partners across the globe.”
The partnership will reach airline passengers this spring with the in-flight premiere of ‘Desierto’ -a Mexican thriller set for theatrical release in March.