Posted on: 03 July 2015 by Ross McSweeny
Global Eagle Entertainment Inc. (GEE) has finalised the acquisitions of Western Outdoor Interactive (WOI) and the Airline Media Network business from RMG Networks Holding Corporation (RMG Networks), which GEE claims will strengthen and expand the organisation's offerings in the digital media and content services sectors.
With the acquisition of WOI, GEE has grown its digital media business and presence for apps and games to the in-flight entertainment (IFE) market. WOI has over 30 years of experience, during which time relationships have been developed with leading airlines and aviation hardware providers. In addition, WOI’s engineers and creative services provide design, web and app development expertise.
GEE expects the acquisition of RMG Networks’ Airline Media Network division to bolster its in-flight advertising and sponsorship offering. The additional services will provide a foundation from which to serve advertising and sponsorship opportunities via digital media, in either a connected or offline environment, seatback screen entertainment and digital signage in airline lounges.
"With the completion of both acquisitions, we're excited to continue expanding our offerings to airlines and the maritime industries by growing our Digital Media Solutions and Content Services verticals," said Dave Davis, CEO of GEE. "We believe both deals will drive new opportunities in the coming years as we realise synergies and integrate the assets into GEE, while offering new opportunities for our customers to improve the passenger experience."