Posted on: 14 October 2014 by Ross McSweeny
Global Eagle Entertainment (GEE) has signed a deal with Le French Book, which will see the in-flight entertainment (IFE) provider selling the New-York based publisher’s mystery and thriller eBooks to airline customers.
“I’ve wanted to get our titles on aeroplanes ever since we started publishing our translated mysteries and thrillers from France, so we are very excited to sign with GEE,” remarked Anne Trager, founder and president of Le French Book. “Travellers today expect a wider range of entertainment options when they fly, and technological advances today make it possible to provide access to full-length books.”
“It would be hard not to be excited about a potential passenger reach of nearly two million ‘captive’ readers. This deal is a perfect fit with our goal of getting our translated commercial fiction into the hands of more readers,” concluded Trager.
Le French Book hopes its novels will be popular because of their international authors and settings. According to a passenger survey report published by digEcor earlier this year, reading ranks third in terms of popularity when it comes to IFE on long-haul flights, following behind sleeping and watching videos.
“We’re delighted to provide our airline customers with popular full-length books from Le French Book,” said Alexis Steinman, GEE’s SVP of software development and products. “These titles are a great addition to our extensive catalogue of regional and international inflight digital publications.”