Posted on: 16 October 2014 by Mark Howells
Global Eagle Entertainment (GEE) has acquired the content assets of South Indian distributor Purple Media for the in-flight entertainment (IFE) market.
Purple Entertainment has an agreement with SUN TV, the largest media company in India for South Indian content, to license film and TV programming to airlines.
Amir Samnani, senior VP of content services at GEE, explained, “This exciting acquisition was made through our Mumbai-based distributor Fairdeal. Indian content is very popular on both local and international flights and this new addition to our content business will allow GEE to provide a wider variety of Indian movies and TV programming to our airline customers.”