Gatwick Airport offers families pre-flight film downloads

Families flying from Gatwick Airport are now able to purchase and download films from Twentieth Century Fox Home Entertainment’s ‘Movies on the Move’ selection, to their personal electronic device (PED) ahead of their departure.The agreement between Twentieth Century Fox Home Entertainment, UK airport advertising specialist Eye Airports, Vizeum and agency Posterscope, allows films to be download to a phone, tablet or other device via a free, high speed, wireless, broadband connection in the children’s soft play area, located in the upper South Terminal departure lounge.On entering the digital download zone and connecting to Movies on the Move Wi-Fi, travellers’ devices will automatically link to the Fox digital movie download page. From there, passengers can select a film and download it directly via their preferred platform – iTunes, Google Play, Blinkbox or Amazon Instant Video.Beau Dallon, Head of Agency Sales at Eye Airports, said “This is a truly unique and innovative project which combines highly relevant context with great technology, enabling families to download movies quickly and hassle free.“Many package holiday and short haul flights do not offer in-flight entertainment so this is an ideal way to source movies to watch on a personal device, not just on the plane but also at the airport and whilst on holiday. The campaign once again proves how airports can offer huge benefits to advertisers, providing passengers with a unique experience at the right time and in the right place.”Available films include Penguins of Madagascar, Night at the Museum: Secret of the Tomb, How to Train Your Dragon 2, Percy Jackson and the Lightning Thief and more.

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