Posted on: 17 June 2012 by Mark Howells
Frontier Airlines is making changes to its inflight entertainment (IFE) programme, offering more content and variable pricing, ranging from $3.99 to $7.99, based on length of travel.
Effective from July 1st, the new bundled pricing with 24 channels of DIRECTV and three first-run movie channels, includes: flights less than two hours – $3.99; flights from 2 to 3.5 hours – $5.99; flights longer than 3.5 hours – $7.99.
“We constantly hear from our customers how much they appreciate the option of our DIRECTV service onboard our Airbus fleet and we are happy to provide an even better product at a better price,” declared Frontier’s vice president of marketing and customer experience, Dan Krause. “The bundled pricing for both 24 channels of DIRECTV and movie service provides a greater value to our customers and we believe the variable pricing based on length of travel will allow even more customers to enjoy this service on their next Frontier flight.”
The new bundled product will be included in all Classic and Classic Plus tickets, as well as for Frontier’s EarlyReturns Ascent and Summit members. Passengers purchasing Classic and Classic Plus fares and flying on Airbus aircraft will have access to movies as well the 24 channels of DIRECTV.
Previously, Frontier charged a flat $6.00 fee for access to the 24 channels of DIRECTV service and a flat $8.00 fee for access to the first-run movie channels on all flights. Passengers on flights less than two hours will gain access to the 24 channels of DIRECTV service and a lineup of pre-recorded shows.