Posted on: 23 June 2015 by Ross McSweeny
flydubai has chosen Global Eagle Entertainment Inc. (GEE) for the in-flight solutions provider’s AIRCONNECT broadband and satellite connectivity system to be installed on the airline’s fleet of Next-Generation Boeing 737-800 aircraft.
The deployment on flydubai will claim to be the industry's first to provide a bundled solution of in-flight connectivity, in-seat IFE content and a provision for operations data, all from a single provider. GEE will also introduce a new capability, which updates the media content on the in-seat IFE system already in place on flydubai aircraft via the AIRCONNECT connectivity system. This is expected to be the industry's first use of broadband connectivity to routinely update the media content on embedded IFE systems.
flydubai is already a GEE customer for in-flight media content, and this new agreement expands the relationship between the two companies. GEE's integrated in-flight entertainment and connectivity (IFEC) solution will offer Wi-Fi-enabled internet on-board, a library of stored content, such as local and international movies and TV shows, and other media delivered to passenger's handheld devices. GEE will support the generation of ancillary revenue through the sale of advertising and sponsorships, and will manage billing and payment processing.
"This is a ground-breaking opportunity for both companies and will provide flydubai with the industry's broadest and most integrated in-flight entertainment and connectivity solution," stated Dave Davis, CEO of GEE. "We're eager to help flydubai further enhance its award-winning IFEC strategy."
"GEE's solution, which we are deploying across our fleet, will bring a new level of connectivity to our passengers," commented Ghaith Al Ghaith, CEO, flydubai. "With an integrated in-flight entertainment, connectivity and digital media system, we are able to provide the highest standards and latest innovations of in-flight services to our passengers and enhance their on-board experience."