flydubai launches new IFE offering

Dubai’s low-cost carrier, flydubai, has upgraded its in-flight entertainment (IFE) system with more movies, TV and audio programmes.The new IFE content is in addition to the airline’s current programmes being offered on its Lumexis ‘Fiber-To-The-Screen’ (FTTS) system which uses fibre-optic technology and enables movies to be shown in high definition in the air. There is also a new payment model offering TV and movie packages from AED 10 rather than the former pay-per-show format, which flydubai claims makes the system even better value for money for passengers. Daily newspapers, flydubai news, the route map and information, however, will continue to be free of charge on all flights.Passengers will be able to choose from 149 Hollywood, Bollywood and Arabic films – an 830% increase from the 16 movies offered when the IFE was first installed in November 2010. Included are brand new releases, including The Descendants and Real Steel, plus the top 10 highest grossing movies of all time.Elsewhere, there will be 154 TV shows – up from 32 in 2010 plus 250 music albums, providing more than 500 hours of non-stop entertainment.“We are always looking for ways to enhance the flight experience and offer our passengers more choice of optional extras,” commented Ghaith Al Ghaith, CEO of flydubai. “We also want to pioneer new standards in aviation. The increased content also means that even our frequent flyers will be able to watch something new every time they travel.”In another first claimed by flydubai for low cost carriers, news from English-language website Emirates 24/7 and the Arabic daily newspaper Al Bayan have been added to the system. Sections include sport, features and business in addition to local and global news. And with the news updated every time the aircraft land in Dubai, passengers will be kept up-to-date both day and night.“No matter which package passengers choose, I am sure they will be as impressed as we are with the choice on offer,” added Al Ghaith. “We now have more than two thirds of the fleet fitted with this system and with more aircraft on order, more passengers will be able to take advantage of this unique product throughout 2012 and beyond.”

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