Finnair invests in cabin experience on ATRs and long-haul fleet

Finnair is planning to refresh its ATR cabins and introduce a new premium economy cabin class for its long-haul fleet, as part of investments in passenger comfort.

Finnair’s ATR 72-212A aircraft are currently used for domestic flights in Finland, on flights to the Baltics, to Gdansk in Poland, and to Stockholm’s Bromma Airport, and are operated by the airline’s partner, Norra.

The renewal of the ATR aircraft cabins will include new seats and carpets and a fresh interior design. Piia Karhu, senior vice-president, customer experience at Finnair, commented: “We want our customers to get a fresh Nordic experience on our regional flights.

“The regional feeder traffic is an important part of the Finnair network – we have over 30,000 ATR flights every year,” Karhu continued.

The first revamped ATR 72 is expected to be in operation in summer 2019, and the refurbishment of the 12-aircraft fleet is expected to be complete by the end of Q1 2020.

The airline also plans to introduce a new premium economy class to its long-haul fleet from 2021, featuring highly customised designs for the airline, and providing customers with increased space and comfort and an enhanced service offering.

“We see a growing trend of quality-focused travellers, who place a strong focus on the comfort and quality of their travel experience,” added Karhu. “Responding to customer needs from all our key markets, our new Premium Economy class will serve the requirements of both leisure and corporate customers.”

The rollout of the premium economy class on Finnair’s long-haul fleet is planned to begin in Q4 2020 and expected to be completed by the end of 2022.

Planning of the cabin design, service concept and commercial aspects are ongoing.

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