Finnair attends to passenger well-being with new IFE system

Finnair’s new Airbus A350 XWB aircraft, will, the airline hopes, allow it to provide ‘a unique Nordic experience’ to its customers with a state-of-the-art in-flight entertainment (IFE) system.
Entering into long-haul service on 21 November, 2015 on Finnair's Helsinki-Shanghai route, the A350 XWB will boast a Nordic Sky entertainment system, which according to Juha Järvinen, chief commercial officer, Finnair, "is the ultimate travel companion and revolutionises the in-flight experience by providing innovative digital services for every step of the journey."
The on-screen display (16 inch touch screens for Business class; 11 inch screens in Economy) shows the main stages of the flight, informing passengers in advance when meals will be served, when rest lighting will be activated, and when purchases can be made from the in-flight shopping service.Business class passengers are provided with Bose noise cancelling headphones.Cabin crew announcements – available in seven languages – appear at the top of the display screen, causing minimal disruption to the passenger by reducing the number of audio announcements. The cabin crew can update all flight events – such as the flight schedule and the food menu – in real time.
Content offering has also been increased to include more Hollywood blockbusters and classic movies, as well as the introduction of unique branded channels such as the BBC, National Geographic Channel and the Discovery Channel.
Wi-Fi can be accessed with passengers' own devices. Business class passengers, Finnair Plus Gold and Platinum members and oneworld Sapphire and Emerald members enjoy full internet access free of charge, while Economy class passengers can purchase it either by the hour or for the duration of the flight, via the Wi-Fi portal or by using an internet voucher code.
Global music streaming service, MixRadio, has created exclusive playlists, including bespoke playlists for every long haul destination featuring old and new local music.
The cabin includes dynamic ambient mood LED lighting that gradually changes to suit the time of day, destination or season. The lighting can create 24 different scenarios – including the Northern Lights – from a choice of over 16 million different colours.
The time of day in both destinations is also shown in an attempt to help passengers adapt to the time zone of their destination.

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