Posted on: 06 October 2015 by Ross McSweeny
From 1 November, Fiji Airways will offer business class passengers travelling on its Boeing 737 aircraft iPads equipped with pre-loaded film, TV and music content as part of a broader strategy to upgrade the in-flight entertainment (IFE) experience across its entire fleet.
“This is an exciting product upgrade for business class guests on our Boeing 737 fleet, and will offer them convenience and choices we haven’t been able to offer before on this aircraft type,” explained David Bowden, Fiji Airways’ CEO. “This new audio-visual enhancement will be an on-demand service including the latest movies and TV shows along with the classics. Coupled with our award winning in-flight service, wines, and menu designed by Chef Lance Seeto, we can now bring the Boeing 737 business class experience to par with that of our A330s.”
The iPad based IFE will initially offer passengers a choice of 23 films, 19 television shows and a range of music, but Fiji Airways says this will increase to over 100 hours of content by March 2016. The IFE content for both its aircraft types (Boeing 737s and Airbus A330s) will be provided by Global Eagle Entertainment, which is also already selling the airline’s video advertising and sponsorship spots, which will begin appearing on IFE screens at the beginning of 2016.
“Fiji Airways is stepping up its content game with a creative approach that is on par with other leading airlines,” remarked Amir Samnani, senior vice president of content services for Global Eagle Entertainment. “Both Fiji Airways and Global Eagle are committed to a whole new level of content delivery and game-changing innovations focused on providing the very best passenger experience.”
Fiji’s other 2015 investments include the purchase of several new aircraft and introduction of online check-in options.
Pictured: Business class seating on a Fiji Airways Boeing 737 aircraft