Posted on: 29 June 2011 by Mark Howells
Former Media Manager of Thales Aerospace Asia’s in-flight entertainment division, Patrine Tay, has joined Images In Motion (IIM) – a Post Modern Group (PMG) company, as General Manager.Working closely with Executive Director, Pravin Jumabhoy, Patrine will oversee all aspects of the company’s operations as a content services provider, as well as its audio video programming and production operations in the three IIM facilities located in Beijing, Hong Kong and Singapore (HQ).
Patrine has extensive experience in providing a high level of customer support to numerous airlines across a multi-cultural Asia-Pacific region. Whilst with Thales her responsibilities included managing the resources needed to design and install a media platform onboard an aircraft system. She also assisted Thales airline clients in building and unifying their branding across different passenger touch-points ranging from print and E-communication channels, to ground check-in facilities, to the aircraft cabin experience.
Prior to joining Thales she was Passenger Marketing Executive with SilkAir where she contributed to the aircraft selection process and also led a taskforce to revamp cabin interiors.
Founder and Executive Director of Images in Motion, Pravin Jumabhoy commented, “Patrine’s extensive experience with both Thales and SilkAir will be a great asset to our customers. Our growth in the last two years has created the need for a strong individual to manage the services we are providing from each of our three locations.”
“Patrine is well known within the Asia-Pacific airline community for her understanding of their needs and providing the highest levels of service to her customers. We are delighted that she has joined our team,” added Amir Samnani, Post Modern Group’s Managing Partner and COO.
Images In Motion has been offering content management services to the Chinese and Asia-Pacific market since 1997. The company also provides audio video programming and production services to numerous airlines around the globe and works closely with PMG sister company AMP International.