Etihad sees in-flight Wi-Fi take rate increase by 80% in 2014

Etihad Airways (Etihad) has announced it saw a significant increase in the popularity of its in-flight connectivity services, Etihad Wi-Fly, during 2014.
The airline reports that throughout last year the amount of passengers using its in-flight Wi-Fi platform rose by 80% and that an average of 50,000 hours of Live TV was being watched each month.
There was also a large rise in the usage of Etihad’s in-flight mobile network, with a total of 2.6 million devices connected over the last 12 months. In-flight texts and mobile phone calls increased fairly evenly, by 62% and 61% respectively, compared to the same period in 2013.
iOS was the most popular operating system on-board, with 55% of the airline’s guests connecting to the in-flight Wi-Fi using iPads and iPhones, while Android devices accounted for a lesser 30%.
“We continue to redefine our guests’ air travel experience with innovative products and services, the latest communication technology and entertainment systems that best fit their needs,” commented Paul Baumgartner, Etihad’s CCO. “When people travel, they want to stay connected with their work, their friends and their family. They also want to be kept up-to-date with 24 hour world news services. This is now possible for the entire journey on an Etihad Airways flight.”
The Etihad Wi-Fly” solution, powered by the Panasonic Avionics Global Communications Suite and OnAir’s in-flight connectivity platform, will be offered fleet-wide by March. Packages to access the Internet start at US$5 whilst telephone usage is billed by the guest’s mobile service providers based on their international roaming rates.
Reflecting these achievements, Etihad recently received the Inflight Airline of the Year Award 2015 for its innovation in in-flight services during the Aircraft Interiors Middle East event in Dubai.

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