Posted on: 23 October 2019 by Alexander Preston
Etihad Airways has held an exclusive reception at the Palazzo Clerici, the spectacular Baroque former residence of the influential Clerici family, located in the heart of Milan, to showcase the importance of the Italian market, and airline’s partnership with iconic luxury Italian brand ACQUA DI PARMA.
Etihad introduced its Abu Dhabi to Milan Malpensa service in September 2007, launching state-of-the-art Boeing 787-9 Dreamliner services in September this year.
The 787-9s serving Milan currently feature industry-leading cabins with 28 Business Studios and 271 Economy Smart Seats, and will soon be among the first Dreamliners in the fleet to feature new Economy Space seating.
Etihad also used the event as an opportunity to highlight its unique partnership with Italian luxury brand, ACQUA DI PARMA, showcasing the airline’s refreshed First and Business class amenity kits. The redesigned First bag features a new shape and is offered in black, while Business amenity kits have evolved into a convenient zipper pouch in yellow, the colour synonymous with the Italian brand and a grey valet tray.
Since 2014 ACQUA DI PARMA has worked closely with Etihad to tailor its unique products to each stage of the guest experience, on the ground and in the air, using its signature Colonia, a perfume with a formula which has remained unchanged for 103 years, along with a selection of additional fragrances in The Residence.
CEO & president of ACQUA DI PARMA, Laura Burdese, said: “After 103 years, ACQUA DI PARMA has become an icon of Italian style. We are extremely selective when choosing brands to associate with, but partnering with a world-leading airline like Etihad was a natural choice due to its premium services and high-end in-flight experience. I see this partnership as an enhancement of a relationship founded on the same shared values of excellence and quality.”