Enhanced digEplayers enter service with Alaska

Alaska Airlines has introduced advanced new digEplayers to expand the inflight entertainment options of customers on longer flights, with the new units offering touchscreen navigation and less weight than the previous system.

Alaska’s digEplayers incorporate a varied selection of content, including more new-release movies and television programmes, the NFL Network, ReelzChannel Hollywood programming and interactive games. The device can also be connected to the internet via Alaska Airlines’ Gogo inflight WiFi network for an additional fee.

"We’re pleased to offer our customers an enhanced entertainment option," remarked Joe Sprague, Alaska Airlines’ vice-president of marketing. "The new digEplayer is smaller and lighter than a laptop, has a much longer battery life, and provides exciting and unique content for our travellers."

The new digEplayers are available on most Alaska Airlines flights longer than three hours. The airline has set a price of $14 on flights longer than 4.5 hours and $8 on flights less than 4.5 hours. Customers receive a $2 discount when they reserve a digEplayer in advance via the airline’s website.

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