Emirates revamps premium offering in first and business class

Emirates has refreshed its premium offering with new luxury products in first and business class as it extends its collaborations with BYREDO skincare, Bowers & Wilkins and Bulgari.

Emirates first class private suites will offer passengers the BYREDO travel wellness range of skincare exclusively created for the airline. The kits are paired with a faux leather notebook and branded pen.

The airline is rolling out brand new Bowers & Wilkins Active Noise Cancelling E1 headphones in first class. These headphones were designed by Bowers & Wilkins and created exclusively for Emirates using a unique hybrid noise cancellation technology optimised for the Emirates First Class cabins.

The headphones are lightweight and made of the finest materials, including aluminium and sheepskin leather for a comfortable fit. Customers can use the headphones to view up to 3,500 channels of on-demand entertainment on a 32-inch TV screen. The entertainment selection on ice across all classes includes up to 950 movies, 400 TV channels and 2,400 music and podcast channels. The headphones’ sound quality can also be tested on The Bowers & Wilkins Superior Sound playlist, a selection of tracks selected for their acoustic excellence available on ice.

The new set of amenity kits for both first and business class feature Bulgari’s fragrance – Eau Parfumée Au Thé Vert (Green Tea) – and contain skincare essentials to keep customers feeling fresh and pampered throughout the flight.

The first class kit bags, made from faux leather, come in eight designs with a new range of colours for men and women. Eight additional designs are available in Business Class – four for men and four for women. The amenity kits are available on long-haul overnight flights and designs are refreshed every nine months. The bags have been designed for multipurpose uses after the flight to store headphones, make up or jewellery.

In addition to the Bulgari amenity kits, first class customers will also be given Hydra Active moisturising sleep suits on long haul overnight flights.

Passengers can purchase the Emirates sleep suits, first class blanket or the Bowers & Wilkins PX headphones from the Emirates Official Stores.

Written by: Alexander Preston

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