Posted on: 31 July 2014 by Mark Howells
Emirates is claiming to be the first airline in the world to introduce audio descriptions for visually impaired passengers on its in-flight entertainment (IFE) system, ice Digital Widescreen.
The new service, which explains a scene during gaps in dialogue over the top of a film’s soundtrack, is currently available on 16 Walt Disney motion pictures, including Frozen, Saving Mr. Banks and Toy Story 3.
Patrick Branelly, Emirates’ vice president of corporate communications product, publishing, digital & events remarked, “Our focus is not just the depth and diversity of our on-board entertainment, but also relevance. Making entertainment accessible to our diverse customers is very important to us”.
August will also see ice (information, communication and entertainment) offer more than 50 films with closed captions, which are for the hard of hearing.
This announcement follows the news that Emirates was recently awarded the ‘World's Best Airline Inflight Entertainment’ accolade from SKYTRAX for the 10th consecutive year.