ElectroFlytes hydration solution launches with Etihad

A new hydration product for flying, ElectroFlytes, has launched with Etihad Airways, making the airline the first launch customer of the product in the Middle East.

Launched in 2019, Thirsty Business’ ElectroFlytes liquid electrolyte concentrate drops are specifically designed for frequent flyers, aiming to help minimise dehydration and boost immune systems. The product will be available as an onboard duty-free item on Etihad Airways flights from 1 October.

“We’re excited to be working with Etihad Airways as our first major airline customer in the Middle East,” commented Stuart Walsh, co-founder of ElectroFlytes. “Flying long haul can often leave you feeling dehydrated and jetlagged, especially when you have to catch a connecting flight through transit hubs like Dubai or Abu Dhabi, so working with Etihad shows us that airlines are taking inflight wellness more seriously.”

Drops of ElectroFlytes can be added to any drink and contains four electrolytes (Sodium, Potassium, Magnesium and Chloride) and 72 Trace Minerals in an Ionic Form, which the company argue means the minerals get to work hydrating the body quicker and at a deeper level.

The company explain that Magnesium is responsible for more than 300 biochemical reactions in the body, playing an important role in muscle and nerve function, blood glucose control and blood pressure regulation – helping to reduce tiredness and fatigue.

“It’s great to see more and more airlines taking ‘Inflight Wellness’ more seriously to ensure their passengers have the most comfortable flight possible and arrive at their destination feeling their best,” Walsh continued. “With more than 15 billion passengers predicted to fly by 2030, and long-haul flights becoming the norm, passengers are also becoming increasingly conscious of their health and well-being during the long hours of air travel.”

ElectroFlytes are already available through airport Duty Free shops, hotels, cafes and online through Amazon and the company’s website.

Dr David Thomas, Nutritionist and Hydration Expert explains that travelling on long flights can often impact a passenger’s immune system, “Having a dry nose leads to cracking of the nasal lining very quickly and this can often leave you susceptible to bacterial infections.”

He adds, “A product like ElectroFlytes ticks all the boxes when it comes to immunity and hydration making it the perfect travel partner for any seasoned flyer.”

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