Editor’s comment: New ventures

This week a raft of announcements have emphasised the power of partnerships – WestJet has revealed the new cabin interior for its Dreamliners, designed by PriestmanGoode, but they weren’t the only ones to reveal new ventures.

WestJet unveiled its new Dreamliner livery, logo and cabin interior design, with inspiration drawn from its Canadian heritage, in the run up to the arrival of its Boeing 787-9 Dreamliners in 2019.

The aircraft will feature a three-class cabin in designs created by PriestmanGoode, with its director and design lead, Ben Rowan, saying: “We set out to create a design tour of Canada onboard WestJet’s new fleet of Boeing Dreamliners, taking inspiration from the country’s stunning landscapes.”

The airline is also paying homage to its heritage through the livery design, featuring an updated maple leaf on the aircraft tail, the Canadian flag at the front of the aircraft and both of Canada’s official languages on the fuselage with ‘The Spirit of Canada’ on one side and the French translation ‘L’esprit du Canada’ on the other.

Ed Sims, WestJet president and CEO, called the Dreamliners’ impending arrival “The dawn of a new era for WestJet and the next step in our transformation to a global network airline.”

Several other new ventures have also been unveiled this week, including Turkish Technic and Havelsan establishing a joint venture company to produce in-flight entertainment and internet service provider systems. The company is aiming to provide linefit in-flight entertainment systems as an approved supplier for Turkish Airlines’ new generation aircraft, to be delivered between 2022 and 2023, and for other domestic and international airlines, too.

Meanwhile, GE Aviation and Avionica have expanded their partnership by forming a flight data and analytics joint venture through GE’s acquisition of an ownership stake in the latter. The JV allows them to accelerate edge processing and wireless connectivity to maximise the value of aircraft data. The companies say the agreement will benefit customers by improving the flow of aircraft flight data, and enrich the data at speeds and scale supported by industrial internet technologies.

The partnership combines Avionica’s suite of flight data management solutions, which includes Wi-Fi, cellular and satellite connectivity, with GE Aviation’s analytics expertise and digital products to address customer needs in flight analytics, aircraft health management and flight operations.

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