Dragonair launches new IFE system, upgrades to cabin products

Dragonair has introduced new product enhancements in both the carrier’s Business Class and Economy Class cabins including StudioKA, a new in-flight entertainment (IFE) offering.

Both Business Class and Economy Class cabins will feature StudioKA, a widescreen on-demand IFE system shown on high-resolution touch-screen personal televisions – 12.1” in size in Business Class and 9” in Economy Class. This is the first time that an entertainment library with audio and video on demand has been made available on Dragonair flights.
StudioKA offers passengers a range of content through its library, with more than 100 Hollywood blockbusters and popular Asian movies, 500-plus Western and Asian TV programmes, 888 music CDs, 22 radio channels, and programmes in nine languages.
“When the exciting new products are in place, our passengers’ journeys will be even more relaxing and enjoyable,” commented Dragonair Chief Executive Officer, Patrick Yeung. “The in-flight facelift demonstrates our commitment to offer superior products and services to our passengers. The latest investment also underlines Dragonair’s commitment to long-term expansion and development.”
The new Business Class is specifically aimed to offer passengers flying within the region, a better experience in dining, work, rest and entertainment. The product developments are a result of a passenger-led design process that involved input from the airline’s Marco Polo Club members to refine comfort, versatility and function.The new Economy Class offers improved living space along with more personal storage space. The new seat features a cradle mechanism to enhance the level of comfort in the recline position.
Along with the new seats and entertainment system, Dragonair passengers will also see new designs for the in-flight meal service ware in both Business Class and Economy Class starting from March 2013.

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