DMD provides in-flight reading for Cathay Pacific

Dawson Media Direct (DMD) is to provide digital press services to Cathay Pacific’s new-generation fleet of A350-900 XWB aircraft.

tUp to 40 premium newsstand magazines – both local and international titles – will be offered via IFE screens, refreshed in line with publication frequency and regularly reviewed for popularity with the airline’s readership in Chinese and English.tt“DMD has a long and happy working relationship with Cathay Pacific, providing both printed and digital product for aircraft and airside”, says DMD managing director Paul Rayson.tt“This content innovation is one we welcome and applaud, and we look forward to doing our part to help with a successful A350 rollout in the coming months.t

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