Display Interactive reveals data analytics tool UGOsmart

Display Interactive has launched UGOsmart, a new solution designed to enable airlines to better collect, centralise and analyse data, giving airlines real-time data to monitor their IFEC systems and adjust service offerings.

Designed for in-flight entertainment and connectivity (IFEC) and ancillary teams and updated in real-time, UGOsmart aims to provide airlines with a solution to address the main data analytics and visualisation issues faced, such as “overwhelming information, inflexible analytics and blurry visibility on IFEC ROI.”

With the technology, Display Interactive says airlines can better control onboard ancillary revenues and connectivity usage in real-time and compare it to previous periods and trends, as well as get instant insights of passengers’ behaviours and IFE preferences.

The company also suggest it could improve operational efficiency by closely monitoring the performance of their systems and implementing fast changes.

“UGOsmart is not just a data analytics tool, but a seamless data visualization solution that presents animated data and tells business stories,” commented Tarek El Mitwalli, Display Interactive CEO. “We believe that this is the best way to transform data into insights, and most importantly, into tactical and strategic decisions. The power of UGOsmart resides also in its transversality, as it gathers diverse data for all airline’s members involved into a IFEC program.”

The new solution adds to Display Interactive’s IFEC portfolio to cover the full cycle of an IFEC programme, from design and implementation of its UGO entertainment & digital services platform, to operations and now analysis and evaluation of results.

The company also offers a full-service support, UGOlife, to guarantee operational efficiency and durability. El Mitwalli adds: “Designing UGO and complementing it with UGOlife and UGOsmart was crucial for us.

“Our philosophy has always been to empower airline’s teams and to keep the hassle of operational issues out of their minds. While UGOsmart allows our customers to make the right decisions, we can guarantee with UGOlife that these will result in immediate changes on the in-flight servers and therefore, in the passenger experience.”

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