Posted on: 08 May 2011 by Mark Howells
Discovery Communications has reached a one year deal with production company, Hasbro Studios, to represent its IFE programming to the global airline market.
Amongst the content included are Hasbro’s signature entertaining, enlightening and educational kids and family programming, such as: My Little Pony: Friendship is Magic; Pound Puppies; The Adventures of Chuck and Friends; Transformers Prime; G.I. Joe Renegades.Elliot Wagner, Director, Program Sales, Discovery Enterprises International declared, "Discovery Enterprises International’s long history as a leading provider of in-flight entertainment to the airline industry provides us with an excellent opportunity to reach new audiences and extend consumer appreciation of Hasbro’s rich programming library including Transformers Prime to My Little Pony: Friendship is Magic."
"This agreement extends the existing partnership between Hasbro and Discovery while providing our programming to premier non-theatrical outlets around the world," commented Stephen Davis, President of Hasbro Studios. "I can think of no better partner than DEI to handle this important expansion of our business."
DEI licenses and distributes programming from across Discovery vast portfolio of networks to strategic non-theatric venues and clients including airlines, cruise lines, trains, science centers, retail outlets, hotels, museums, zoos, and other site-based markets. In addition to licensing individual programs from the Discovery networks family, DEI also offers various services and program packages to clients including branded blocks, short programming, and dual-language programming (available in more than 20 languages).