Posted on: 31 January 2011 by Ross McSweeny
digEcor and GuestLogix have set up an agreement to integrate the latter’s OnTouch technology and merchandising platform with digEcor’s digEplayer product family.
Both companies claim that the collaboration will result in “the most comprehensive onboard retail, communications and entertainment offering available for passengers.”
With the new agreement, GuestLogix and digEcor will help airlines develop profitable in-flight programmes through a set of offerings that includes: merchandising, advertising, gaming, movies, TV shows, music, and device rental that produce recurring revenue streams. The combined offering can be selectively programmed for specific flights and classes of travel to enhance service and profitability.
“Our agreement with digEcor expands the access points to our onboard retail and merchandising platform, enabling us to process more transactions,” commented Tom Douramakos, President and CEO of GuestLogix. “digEcor’s purpose built personal entertainment devices provide us the ability to embed our transaction processing services and travel-relevant content with in-flight entertainment systems that can be easily and quickly deployed by any airline. With digEcor’s market leading systems already in use onboard a number of North American and European airlines, and soon to be deployed on several more, this agreement positions us to augment our growth.”
"We are excited about our plans with GuestLogix to help grow ancillary revenues for our customers with a solution that is essentially self-funding.” added Brad Heckel, president of digEcor. “With the built-in secure transaction capability and destination-based merchandising content provided by GuestLogix, we can conveniently drive more new revenues for our customers through a single sourced, globally supported offering.”