Posted on: 12 May 2016 by Mark Howells
Delta has redesigned the graphic user interface (GUI) on its IFE system, as part of an ongoing commitment to improving customer experience.
The new look recently debuted on an Airbus A330 flying from Atlanta to Honolulu.According to Joe Kiely, Delta’s managing director – Product and Customer Experience, the new GUI provides an experience that feels “more like interacting with an iPhone.”The system features upgrades that provide a better user experience and a navigation pathway more aligned with Delta’s website and mobile app. The new interface has been designed to be more intuitive to use and will also help flight attendants who often have to assist customers with using the IFE systems.Upgraded features include improved search functionality, a new Spotlight section to highlight promotions and monthly themes, connecting gate information with new terminal maps for select destinations, an improved amenities section for Delta products and services, and a new welcome screen with different background images based on departure city, among others.The new GUI is now onboard Delta’s Airbus A321 aircraft and has started rolling out on the A330 fleet. Rollout will continue in late May and into June on Delta’s A319 as well as Boeing 737-900 and 757-300 fleets, with all fleets expected to be completed by the second quarter of 2017.