Posted on: 29 July 2014 by Mark Howells
From 1 August, Delta Air Lines (Delta) will introduce free in-flight entertainment (IFE) options on all the carrier’s domestic aircraft and two-cabin regional jets.
Passengers on Delta flights longer than one and a half hours will have free access to a selection of films, television shows, music and video games. IFE will be available in every class from BusinessElite through to Economy, although Economy passengers are required to pay a fee for premium content such as HBO and SHOWTIME programming.
Delta’s IFE line-up can be viewed either on a seat-back system or via personal electronic devices. The latter service is available through the airline’s recently launched “Delta Studio” wireless IFE product, which has been designed in-conjunction with Gogo.
When Delta passengers launch the browser in-flight on their laptop, tablet or iPhone device they’ll automatically be directed to Delta Studio. Gogo's seat selection technology integrates with Delta's flight records through an API (Application Programming Interface) that will serve up the appropriate content when a passenger enters their name and seat number.
"Through the introduction of Delta Studio our customers have yet another reason to choose Delta and a different travel experience," commented Tim Mapes, senior vice president of Marketing at Delta.
Gogo’s Chief Commercial Officer, Ash ElDifrawi is also pleased with the Delta Studio service, saying "Delta Studio marks an important shift in how Gogo builds and delivers its products. Our goal is to provide the underlying technologies that enable our airline partners to create customised experiences for their customers."