Datalex to help SAS transform digital retailing

Datalex has signed a new long-term agreement with Scandinavian Airlines (SAS) to support the airline’s digital transformation strategy with New Distribution Capability (NDC), merchandising and order management of all products and services across sales channels.

The platform will support the dynamic shopping, pricing and promotion of offers based on data collection and intelligence to deliver a personalised retail experience to around 30 million SAS customers.

Kati Andersson, VP digital sales & distribution at SAS said, “We are pleased to announce the selection of Datalex as the SAS partner of choice in our journey towards NDC capability. Our objective is to deploy a full NDC platform certified to the latest IATA standards. This will allow us to make the right offer to the right customer at the right time, via the right channel, on the right platform. Of course, all handling of customer data will be in compliance with GDPR.”

“We have the ambition to deliver a digital customer experience second to none, and the Datalex commercial platform is a great complement to our existing digital capabilities and supports our business and IT strategy very well”, added Mats O. Eklund, VP Commercial IT & Digital Development at SAS.

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