Posted on: 27 January 2015 by Ross McSweeny
Whilst reviewing its passenger’s in-flight data purchases for the 2014 year, Hawaiian Air (Hawaiian) discovered that four of the five most-watched films on routes to and from North America fell under the comedy genre.
The airline has revealed findings showing that ‘The Other Woman,’ a comedy starring Cameron Diaz and Leslie Mann, not only topped the most-watched list on Hawaiian’s North American flights, but has also been the most-watched film overall since the carrier launched its in-flight entertainment programming.
‘Lone Survivor’ starring Mark Wahlberg was the only action film to be included in the top 5 most-watched films on North American routes, ranking second after ‘The other Woman’. The three remaining most watched films are the comedies ‘Ride Along’, ‘The Lego Movie’ and ‘22 Jump Street’.
Interestingly, Hawaiian has stated that regardless of the market or the flight being inbound or outbound, these titles ranked the same among passengers.
The airline also notes that when studying the whole of Hawaiian’s network, the top 5 most-watched films differ entirely, with heavily promoted blockbuster titles dominating the list. The most-watched film across the entire Hawaiian Air network for 2014 was ‘Maleficent’, followed by ‘The Amazing Spider-Man 2,’ ‘Dawn of the Planet of the Apes,’ ‘The Grand Budapest Hotel’ and ‘Gravity.’