Posted on: 25 October 2011 by Ross McSweeny
China Airlines has entered into a multi-year agreement with Spafax to provide inflight entertainment (IFE) content services for the carrier.
Spafax will develop the creative strategy and manage selections for all Hollywood movies, which comprise the core of China Airlines’ IFE offering. The agreement includes full operational support and technical services, including encoding of Hollywood movies, AVOD management, duplication, quality control and fulfillment.
“We feel honoured to continue our strong partnership and friendly working relationship with Spafax”, commented assistant IFE manager at China Airlines, Lucy Lu. “We are excited and looking forward to more creative and enriched IFE content onboard our aircraft”.
China Airlines and Spafax have a long and successful history of working together, having recently completed a major content expansion and achieving multiple finalist places at this year’s APEX Passenger Choice Awards.
“We are delighted and very proud to continue our 12-year relationship with China Airlines, and look forward on building on our many achievements in the years to come,” declared Geraldine Lee, Spafax Regional Director for Asia-Pacific.