Posted on: 14 September 2015 by Mark Howells
Global payment solutions CellPoint Mobile has released a mobile wallet solution to enable airlines ‘to boost revenues and income streams through an airline-branded, omni-channel universe’.
The Travel Bank mWallet is a passenger-centric, off-the-shelf mobile wallet solution that supports Electronic Miscellaneous Documents (EMD), loyalty rewards, coupons and payment methods as tender, allows airlines to convert Denied Board Compensation (DBC) events and other types of compensation into revenue opportunities, and can integrate seamlessly with other electronic payment wallets, such as Apple Pay, Google Pay and MasterPass."Today's airlines recognise the importance of facilitating and aiding passenger's journeys in the mobile environment, but carriers are often challenged by costs, time and data integration hurdles of rolling out an airline-branded mobile wallet, as well as the added costs of attracting and acquiring customers into their online universe," said Kristian Gjerding, CEO of CellPoint Mobile.
"With this plug-and-play solution, airlines can deploy a fully branded digital universe across all channels in a matter of weeks, not months," he says. "They can manage tender and non-tender records, enjoy higher conversion on both ticket sales and ancillary products/services, and boost revenues by leveraging additional cross-selling opportunities that emerge when passengers stay within an airline's branded universe for purchases and payments."