Cathay Pacific enhances First and Business Class offering

Cathay Pacific has rolled out new product enhancements onboard its First and Business Class cabins designed to offer passengers a more holistic, sensory experience.

At the heart of Cathay Pacific’s elevated premium experience is a new collaboration with luxury UK lifestyle brand Bamford. The, company has designed a range of exclusive amenities, travel kits and plush bedding for the airline’s travellers in both cabins.

Added to the First Class Experience are a cosy 600-thread-count, 100% sustainably sourced cotton mattress and duvet, a soft full-size pillow, and branded male and female amenity kits featuring natural skincare products presented in glass bottles. The brand’s products also feature in the onboard washrooms and at select lounges worldwide, while the brand’s best-selling Botanic Pillow Mist is a key feature of Cathay Pacific’s new turndown service.

Cathay Pacific general manager Customer Experience and Design Vivian Lo said: “We are incredibly excited to be unveiling many wonderful enhancements in our First and Business Class cabins, and to have Bamford, a renowned leader in sustainable luxury, as the cornerstone of our premium in-flight experience.

“Earlier this year, we launched our new brand direction ‘Move Beyond’ with the goal of continuously exceeding our customers’ expectations at every stage of their journey. These enrichments to the products and service in our premium cabins are a resounding expression of that commitment and of our belief that every journey is our customers’ most important one. All of these enhancements have been made with our customers in mind by listening to their feedback and ultimately giving them more reasons to fly with us.”

The Cathay Pacific First Class experience begins as soon as passengers enter the cabin with a new service moment in the form of a welcome reception tray. This includes a personalised welcome note along with a hot towel and a glass of refreshing sparkling jasmine silver needle tea from another of its partners, JING.

Wellness also extends to the menus, which now feature it as a core pillar of the First Class dining experience along with brand new recipes. These range from lighter options for the main and breakfast meals to healthy alternatives such as superfood bowls and lighter protein side dishes. Teas from JING as well as cold pressed juices from Bless that feature metabolism-stimulating ingredients are also offered before breakfast to help passengers wake up refreshed.

All these dining enhancements are served on a new suite of contemporary tableware from renowned brands across the globe, including chinaware from Noritake, cutlery from Robert Welch and full-size wine glasses from Riedel.

Passengers travelling long haul in Business Class cabins have a completely new range of bedding developed by Bamford.

Highlights include a soft mattress topper along with a larger, plusher sleeping pillow and premium-quality slippers – all new additions that have been highly requested by passengers.

This elevated long-haul Business Class experience is further supplemented by a new, premium 400-thread-count pillowcase and a two-piece duvet, both made using 100% sustainably sourced cotton. Passengers travelling in Business on regional flights, meanwhile, will receive a new day blanket and a plush pillow.

Bamford has also put together all new branded Business Class amenity kits that will roll out progressively from 1 December. The unisex kits will be available in four colours that will rotate throughout the year.

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