British Airways has released the second instalment of its all-star pre-flight safety video, which promotes Flying Start, the global charity partnership between British Airways and Comic Relief.
The video will first roll out across short-haul during July, then will roll out across long-haul from 1 August.
The latest film features the likes of Sir Michael Caine, Olivia Colman and Joanna Lumley and build upon the success of the first, which included appearances from Gordon Ramsay, Sir Ian McKellen and Thandie Newton.
Carolina Martinoli, British Airways’ director of brand and customer experience, said, “It’s great to be launching another star-studded in-flight safety video. The first video was a huge success, making customers laugh all around the world, while also helping them to take in those all-important safety messages pre-flight.
“Our first video was seen by customers nearly 25 million times so it’s a great way to promote Flying Start, our global charity partnership with Comic Relief. Thanks to our generous customers and colleagues we’ve raised over £19 million for Comic Relief over the past eight years and we hope this video will help us to grow our total even further, as we support great causes at home and around the world.”
Flying Start saw a 20% increase in donations to Comic Relief after the release of the first safety video.
Written by: Alexander Preston
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