British Airways refreshes passenger experience

The latest refurbished 747 from British Airways has re-entered service, the sixth out of 18 earmarked for a major make-over.

British Airways also took delivery of its 11th brand new double-decker A380, with the final 12th aircraft due for arrival later this year. The third aircraft to join the fleet last week was the airline’s sixth hi-tech Boeing 787-9 Dreamliner.Troy Warfield, British Airways’ director of customer experience, said, “We know our customers appreciate the investment we are making in new aircraft and refurbishing our much loved Boeing 747s is also helping to make flying with British Airways an even more enjoyable and relaxing experience.“The feedback from customers on our refurbished 747s has been extremely positive, as they are able to enjoy more comfortable seats, a better flying environment and the very latest state-of-the art in-flight entertainment.”The refit of 18 of British Airways’ 747s is being carried out by British Airways’ engineers in Cardiff and involves a cabin interior refresh.Each aircraft is being fitted with Panasonic’s next generation eX3 entertainment system. The ‘High Life Entertainment’ system gives customers a choice of over 1,300 hours of entertainment including more than 130 movies and 400 TV programmes on larger, hi-resolution screens, with of touch and swipe gestures like a tablet.Customers in World Traveller Plus will also now have access to a universal power socket, capable of accepting plugs from the UK, US and Europe, while those in flying in World Traveller will have their own personal USB socket to power phones and tablets.British Airways is due to take delivery of 16 787-9 Dreamliners, of which the airline has eight already in service.All customers can enjoy mood lighting, larger windows with electronic dimmable blinds and a much more humid and comfortable cabin environment. Those flying in First can experience the airlines’ latest First cabin, which includes a 23 inch TV screen, a smartphone like controller, improved seating and bespoke stylish lighting.As of 1 February, all passengers on BA’s long-haul flights are able to view SPECTRE, the latest in the James Bond franchise.“We’re delighted to be bringing the best of British to our customers on long-haul flights around the world,” commented Warfield.

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