British Airways promotes best of British

As British Airways celebrates its centenary year, the airline has announced more partnerships with British brands with the introduction of limited-edition food, drink and gifts that customers can enjoy.

From 1 May coffee lovers can go plastic free with an organic, fully compostable coffee bag from London based roasters, CRU Kafe, who have developed an exclusive three bean blend that will be available on short-haul flights in Euro Traveller. The airline has also launched a centenary edition afternoon tea including a scone, jam and clotted cream for a traditional cream tea experience in the air.

In a world first, Edinburgh based gin distillers, Pickering’s, have created a gin that has been specifically developed to be enjoyed at altitude. The 10-botanical blend is available on all short-haul flights and through the High Life shop as part of a trio pack. Customers will also be able to enjoy an English white wine straight from the Kent countryside as Chapel Down’s 2018 Bacchus is added to the inflight menu. The wine has been bottled exclusively for British Airways.

The airline is also launching a handcrafted, huggable teddy bear by heritage bear-makers Merrythought. The collectible bear has been named Jarvis, after British Airways’ late museum curator, Paul Jarvis. Jarvis Bear has been designed with an anniversary 100 emblem and styled with a vintage scarf, giving a nod to the airline’s proud history.

Jude Winstanley, British Airways’ head of Ground Products, said: “We have searched the length of the country to find some of the best of British brands to partner with for our centenary. We are delighted these limited-edition products will be available to customers on board this summer.”

Customers will also have the chance to buy a heart shaped locket by Wales based jewellers, Clogau, containing rare Welsh gold and limited to only 100 pieces. Passengers can also purchase a limited-edition Mulberry Bayswater tote in ruby red with a cobalt blue lining, along with a limited-edition scarf in Mulberry’s signature tree pattern in bright navy. Both items have been created to mark 100 years of the airline.

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