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British Airways encourages a spot of stand up with new comedy content

Ahead of the Edinburgh Festival Fringe in August, British Airways is screening new comedy content on its long-haul in-flight entertainment system.

Five stand up shows filmed at the Soho Theatre, and featuring the comedians Nish Kumar, Mae Martin, Joel Dommett, Rhys James (pictured) and Dane Baptiste, who are all performing in Scotland’s capital, will be available.

Carolina Martinoli, British Airways’ director of brand and customer experience, said, “We are always improving our service to give customers more choice and quality, and the introduction of new comedy content on board is a great example of this. With the world descending on Edinburgh for the Fringe next month, customers coming in to London on our long-haul network, before connecting on to one of our many flights up to Edinburgh, will have the perfect opportunity to get the laughter started early on.”

Mark Godfrey, Soho Theatre’s executive director added, “Alongside our year-round programme of theatre, comedy and cabaret, Soho Theatre regularly brings some of the most talented comedians’ work to the Edinburgh Fringe, and more recently, further afield to audiences across India and Australia. We’re delighted to now be working with British Airways, bringing comedy to the skies and giving customers the opportunity to enjoy shows filmed in our intimate and iconic space in the heart of London’s West End.”

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