British Airways brings award category to IFE

In celebration of the 90th Academy Awards ceremony (the Oscars), and the British Academy Film Awards (the BAFTAs), British Airways has added a new in-flight entertainment category which offers a collection of award-winning films.

The category, called ‘Award Worthy’, features films which won 12 Oscars and 12 BAFTAs in this year’s awards season, as well as receiving 87 nominations across the two ceremonies.

Films in this category include The Shape of Water which gained 13 Oscar nominations and won four awards including ‘Best Picture’, building on the 12 nominations received at the BAFTAs and the three awards won.

Thee Billboards Outside Ebbing, Missouri is also in the category, receiving nine nominations with five awards last month at the BAFTAs.

British war drama, Darkest Hour, has been added to the category. Gary Oldman won the Oscar for ‘Best Actor’ for his performance and also picked up the ‘Leading Actor’ BAFTA, while the film won the award for ‘Makeup and Hair’.

The category also hosts Call me by Your Name which won ‘Adapted Screenplay’ at the BAFTAS and was nominated for four Academy Awards, and Roman J Israel, Esq. which received one nomination.

“For many of our long-haul customers, being able to watch some of the latest film releases is one of the parts of the flight they most look forward to,” said Carolina Martinoli, British Airways’ director of brand and customer experience. “That’s why we do everything we can to make sure our in-flight entertainment systems are loaded with up-to-date, award-winning content, guaranteed to keep customers entertained.”

A number of films which have performed successfully in previous award seasons will also be added to the channel, spanning a range of genres, from Silver Linings Playbook to the Silence of the Lambs.

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