Posted on: 14 May 2018 by Alexander Preston
British Airways has added tracks from the London Symphony Orchestra to its in-flight entertainment system.
A selection of music from 10 London Symphony Orchestra albums are now available on board, spanning the classical, opera and choral genres.
Carolina Martinoli, British Airways’ director of brand and customer experience, said, “It’s a real pleasure to be adding music from the London Symphony Orchestra to our entertainment system, which gives customers even more choice on what they want to listen to or watch on board. They’re an example of brilliant British talent with a fascinating history, which we know our customers will enjoy regardless of whether they’ve listened to much orchestral music previously.”
Becky Lees, head of LSO Live, the London Symphony Orchestra’s record label, said, “The London Symphony Orchestra has a mission to bring its music to as many people as possible. We’re delighted to share this selection of our live recordings via British Airways’ in-flight entertainment system. International touring is an important part of the Orchestra’s life so this is an excellent way to give British Airways customers the chance to explore our music making as they also travel the globe.”