BlueFocus signs strategic agreement to promote Chinese IFE

BlueFocus IFEC Technology Co has signed a strategic cooperation agreement with Global Broadcasting Media Group to provide richer audiovisual content for domestic tourists and to promote Chinese culture abroad on both domestic and foreign airlines.

BlueFocus IFEC plans to establish a 10 billion Belt and Road Inflight Internet Industry Fund and China’s first innovation center for in-flight internet entrepreneurs, aimed at winning a competitive edge in the global in-flight internet market. It has already received a 60 million yuan investment from Science City (Guangzhou) Investment Group Company Ltd.

As a strategic investment project by BlueFocus Group, BlueFocus IFEC has developed its own intellectual property, a management & operation platform called BAO (BlueAir Operation) and a one-stop scene marketing solution for all civil aviation called BAM (BlueAir Marketing), to elevate the value of scene marketing for civil aviation by integrating branding with performance. At present, BlueFocus IFEC has established collaboration with China Eastern Airlines, Air China, China Southern Airlines, Xiamen Airlines and Hainan Airlines. Meanwhile, extensive cooperation has also been established with upstream and downstream manufacturers in the in-flight internet industry, both domestic and international.

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