Posted on: 29 August 2012 by Mark Howells
Bluebox Avionics has released an update on its rapid growth in the IFE market with the shipment of over 1,000 units of its iPad-based portable IFE solution, over the months of July and August.
Bluebox Ai has been on the market for less than a year and Bluebox Avionics has already shipped over 5,500 units with the rate of adoption rapidly accelerating, says the company.
David Brown, joint managing director of Bluebox Avionics, noted his delight with the market adoption. “We have provided portable IFE solutions for several years but the availability of a robust and reliable platform in the iPad has been a game changer. The passenger experience is superb and our airline clients have been delighted with the impact whether the objective is service enhancement or ancillary revenue generation – it’s equally good at meeting both objectives.
“The iPad is a premium product which certainly enhances the airline image, but system reliability and residual values are so good that we’ve found that the total cost of ownership and operation is better than anything else we’ve seen. With airlines such as British Airways, Scoot, Thai Airways and Jetstar operating very successful IFE services on Bluebox, the portable IFE proposition is compelling,” declared Brown.