Posted on: 19 February 2016 by Mark Howells
In anticipation of this year’s Oscars, (28 February), British Airways is screening a selection of Academy Award nominated films on its High Life Entertainment IFE.
During February and March the airline will be showing 12 major movies, available in every cabin on its long-haul flights, with Oscar nominations across multiple categories – two of which will feature immersive 3D sound to put customers at the heart of the action and drama.
From 16 February, customers have been able to view a specially made programme called ‘The Road To Gold’, which offers an insiders look into Hollywood¹s hottest list of big star contenders.
Troy Warfield, British Airways’ director of customer experience, said, “We love to bring the best in big screen entertainment to our customers in the air and this year we have pulled out all the stops to make sure our movie selection showcases the finest films available.
“Customers can choose from a star studded cast of movies all nominated for Academy Awards, such as Mad Max: Fury Road, The Martian, Amy, Carol, The Danish Girl and SPECTRE, and relax and watch them from the comfort of their seat on any one of scores of long-haul flights to destinations around the world.”
Throughout February, British Airways is showing Spielberg’s cold war thriller, Bridge of Spies, the critically acclaimed Mad Max: Fury Road, the intergalactic hit The Martian, the engrossing Steve Jobs biopic starring Michael Fassbender, the moving documentary about Amy Winehouse, Amy, and Straight Outta Compton, about the rise of hip hop group, NWA.
In March the airline will be showing the 1950s story of forbidden romance, Carol, Eddie Redmayne in The Danish Girl, The Big Short’s account of the 2008 financial crash, the boxing drama Creed, Daniel Craig’s fourth outing in SPECTRE and the massive international blockbuster Star Wars: The Force Awakens.
Both SPECTRE and The Martian feature full 3D audio, available for customers to enjoy whatever cabin they are flying in, using either their own headphones or those offered by British Airways.
In addition, the airline has partnered with hypnotherapist Mark Bowden to provide self-help CDs on all long haul flights, which will use the technique of hypnotherapy to encourage people into giving up alcohol, stop smoking and eat more fruit and vegetables.
"The CDs that they're taking from me are all about adding choice to their in-flight offerings, particularly in the health and wellbeing field.
"It's a perfect environment for hypnotherapy because if you're on a long haul flight, you can sit back and relax and make a start on making those changes you'd like to make," commented Bowden.