BA expands custom content for business passengers

From 2015, British Airways (BA) is upgrading its business-related in-flight entertainment (IFE), as well as re-launching its Business Life in-flight magazine.
The airline’s new business IFE content, provided by Spafax, will include podcasts from The Financial Times and The Economist, as well as TV programming such as ‘The Bottom Line’, an insight into business from the people at the top hosted by Evan Davis; and ‘In Business’, focusing on the world of work from vast corporations to modest volunteers.
“British Airways’ business travellers want to make the most of their time when they fly,” said Abigail Comber, British Airways’ head of global marketing. “It’s a great opportunity to catch up on work or reading undisturbed, so we’re in the perfect position to add value to these customers’ journey by bringing them relevant and engaging business stories, from expert journalists. We’re sure it will prove very popular.”
As part of the re-launch of Business Life, BA is also introducing an online content hub, social engagement programme and business destination video, all produced by Cedar, a content marketing agency.
Finally, BA has confirmed that venture capitalist Julie Meyer, entrepreneurship expert Vikas Shah, trend-watching’s David Mattin and Tech futureologist/BBC presenter Ben Hammersley will become new editorial contributors to Business Life magazine.

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